OnePlus captures Indian premium smartphone market
Chinese smartphone maker OnePlus has captured Indian premium smartphone market. The success is attributable to the successful flagship OnePlus 6. OnePlus has captured 40 percent of the premium segment in India in the second quarter of 2018, according to Hong Kong-based Counterpoint Research.
Samsung captured 34 percent share of the premium segment while Apple has 14 percent – its lowest ever. The premium smartphone segment (Rs 30,000 and above) grew 19 percent annually and 10 percent sequentially during the second quarter of 2018, said the report.
“The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago.” – Counterpoint Research report
The report added, “This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus)”. The top three brands – Samsung, OnePlus and Apple, contributed 88 percent of the overall premium market as compared to 95 percent a quarter ago.
Samsung captured over a third of the total premium smartphone market during the quarter with promotions around its flagship S9 series remaining strong.
In terms of best-selling models, OnePlus 6 was the best in the premium segment followed by Samsung S9 Plus and OnePlus 5T. “The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth,” Neil Shah, Partner and Research Director( IoT, Mobile and Ecosystems), Counterpoint Research said.
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