Of course, Internet marketing has certain advantages. They are mainly related to the technologies used. We list the main advantages of Internet marketing:
Lack of geo-referencing
One of the useful advantages of Internet marketing is the lack of geo-referencing in any place or region. You can sell your goods and services literally around the world. Advertising campaigns are easily scalable in a few clicks.
Accessibility and flexibility
Advertising campaign and your website are available 24 hours a day. You can change the information on the site at any time – add and delete goods / services, change descriptions. You can stop the advertising campaign at any time, change the cost of a click / impression, edit or add key phrases.
Internet audience makes it possible to display advertising only for its target audience. Contextual advertising will be shown only to those who are looking for exactly your product or service. SEO works the same way. Targeted ads can be shown to a selected target audience, for example, based on interests. There is even the opportunity to show ads to people who are at a certain point on the map, which is well suited for advertising, for example, a bakery.
Best option to bring online traffic to your business or website is to get a page of Wikipedia. However, if you don’t know how to create a wiki page, you can turn to any expert to get a custom Wikipedia page.
You can communicate with your customers directly. On the site, on social networks, on forums and blogs. You do not need to be limited only to telephone communication. You can also conduct surveys and quizzes directly on your site.
Obvious advantage of the Internet over offline is efficiency. On the Internet, everything happens very quickly. The client quickly receives the information that he was looking for. He can quickly contact the company and expects a quick response. Marketers quickly set up and run advertising campaigns. Ads appear on sites immediately after moderation.
Possibility of analysis
In Internet marketing, a lot of measurable indicators. You can find out the cost of attracting a client with an accuracy of a penny. Visually compare the effectiveness of different channels of attraction. Find out what is really interesting to your customers.
There are many testing tools in online marketing. You can change elements on the site and divide the flow of visitors 50/50 to choose the option with a higher conversion. Different ads in contextual advertising can be shown in turn, after which the algorithm will select and display the most effective ad.
You can test everything at all: texts, colors, communication formats. At the same time, you will have accurate data on conversion, engagement, and other important parameters. Based on these data, you can make informed decisions about the implementation of proven hypotheses.
All of the above advantages can be reduced to one thing – the effectiveness of Internet marketing is easy to make effective, since there are all the necessary tools for this.
When you know about the return on investment of each customer channel, you can easily manage your marketing budget. Ineffective channels are simply turned off, and the budget is distributed among the effective channels. In this case, each client will be guaranteed to bring you profit.
How to use Internet marketing to promote a site?
Let’s move on to practice. How to use Internet marketing to promote your site? Before starting, it is better to solve several issues in advance:
Goals and objectives of promotion
It is necessary to determine the tasks of website promotion. It can be sales, brand recognition, hiring employees, registering on the site, and other tasks. Depending on the task, different marketing tools will be used.