Should a businessman or entrepreneur start his own application? Is it worth it to develop your own application?Consider a situation where a company, independently or with the help of a specialist, creates a mobile version of its website. She moves to a new stage of development. Now it is a modern company not only with its own website, but also with its mobile version.
Pursuing the development of your business, at a certain point, you either begin to think about creating your own application, or you are looking for experts in this field. And then the question arises: “Do I need it at all?”
Some statistics, analysis and forecast
For an objective assessment, we analyze the information of foreign countries, as The Internet lags well in its development from the World Wide Web. So, what is the difference between the mobile version of the site and the application? Let’s compare.
1. Functions and features
The first and undeniable advantage of a mobile application is that it provides a wide range of diverse functions. The user will be able to connect both the camera of his device and GPS. Ultimately, the application owner benefits from it tremendously.
The mobile version differs from the full version only in the convenience of viewing from a phone or tablet.
2. The audience
The popularity of the application will depend on the scale of your target audience. Do you provide requested services? Your application will be actively used. It is also worth considering such a factor as mobile device platforms, the application must be adapted for them. The most popular of these are iOS, Android and Windows Phone.
The mobile site has a slightly larger audience, because following the link is not as energy-consuming as downloading an application. However, more views are not a guarantee that a service or product will be purchased.
3. Comfort in use and interaction with services
Of course, mobile applications provide a wonderful opportunity to work with various integrated services, whether it be a social network, sending out various notifications or GPS. The intuitive interface makes using the app a fairy tale.A mobile site often does not get along with a variety of services. Also, it is at risk of incorrect display. You can create an app on yourself or just hire any expert to do so.
4. SMM
You can purchase a mobile application in the store of the corresponding platform. Promotion usually consists of placing a download link on the website of the company that owns the application.In this category, the mobile site takes a more advantageous position, because another means of promoting it are search engines.
5. Is it mandatory to have a modern entrepreneur?
Today, the right decision for the company will be the creation of both. Thus, the business will become more competitive, as now most sites are trying to adapt for mobile devices, which means that applications are not far away.
For a construction company, an application will be a waste of money, but if a business is being built in the service sector, then owning an application is a great solution! Whether it’s catering, tourism, service, entertainment or a variety of applications, the application will serve as an excellent assistant for all this. A lot of people noted that both tools should be used to maximize business development.
Particularly convenient applications will seem to those companies that often hold promotions and sweepstakes or make changes to their services (for example, a new menu).
